Helena, of Brooklyn Blonde, was in need of an approachable, cool-girl, sophisticated upgrade to her existing fashion + lifestyle blog. She wanted easy-to-navigate, clear and concise categories that encourage the readers to click around but still look polished. For the final website design it was important that it looked full but not overwhelming with too much going on at once. I created a hand drawn logo to add a personal relaxed touch, and added geometric shapes to add dimension throughout the site. The result is a sleek, chic website with a bit of glamour for Helena’s followers.