well + nourished

Joanna Haines is a Registered Health & Nutrition Counsellor with a strong focus on whole foods and nourishing recipes, along with self care and wellness information. She was ready to launch a new initiative, well+nourished, and make a big impact in the health & wellness world. It was important to give her a space that would allow her to let her personality and style show through – the health & wellness space is over-saturated, so we wanted to help her make her mark and give her a launching point so her voice would immediately have weight because of a strong cohesive brand. We went for simple, clean branding (very much her style) but gave a bit of interest with the color palette, photography, fonts and (minimal) illustrations. This is the perfect brand to build upon, as Joanna launches and finds her footing (and learns more about her ideal client) we can easily add and evolve on a very strong foundation.

Moodboard & colour palette for well+nourished