Catriona Smart & Halla Rafati, two veterans of the media and marketing world, were about to launch a conference that brings women together with the hopes of building community and making sustainable change through education and connection. They needed branding to elevate and launch this new initiative in Toronto. They wanted a brand that was smart, stylish while still having a good sense of humour. They also hoped that we would have a connection to the existing “Coco & Cowe” branding – a popular blog.
Coco Con, a conference and speaker series based on community, conversation & connection, launched with two speaker series’ that had a large amount of social buzz and were widely attended.